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“If your connection rate is below five percent, just do it. The value for what you get… is pretty astounding.”
Drew Dowd runs operations for a fast-scaling career coaching firm helping executives at companies like Google and Amazon land their next role. But his outreach pipeline was gridlocked. Leads poured in—up to 8,000 a month—but their connection rate hovered around 3%. They were burning ad spend and dropping revenue.
Drew’s team relied on their CRM’s native dialer and a single outbound number. It didn’t last long. “We’d get a brand new phone number and it would pop up as spam within like three days.”
The consequences were immediate. “Our connection rate in terms of being able to actually connect with people was only about two and a half to three percent on a good day. And it also led to just some texting deliverability issues as well. Leaving a lot of money on the table.”
With thousands of leads stuck in the CRM and only 800–1,200 calls happening a month, Drew knew their process wasn’t scaling. “We were getting more leads than we really knew what to do with… Some people you have to actually pick up the phone and really engage them.”
The previous head of sales had looked at tools like Aloware and JustCall. But once Drew dove in, he saw WAVV had what they needed. “Obviously the spam protection and being able to… see like number health in a way that like it’s clear that a number is healthy or not… the attestation levels that come with STIR… was a big one because obviously a lot more connection rates there.”
And the price point mattered too: “Numbers are relatively cheap to get—cheaper than through other platforms.”
“I thought it was super easy and like simple. I talked to Cassie quite a bit… she was super straightforward, sent me looms for things that I needed.” Integration with GoHighLevel made WAVV feel native. “Dispositioning and everything is good.”
Only feedback? “The auto-rotation of phone numbers after so many dials—that’s a big one.”
“Connection rate went from three percent to 12%.” From there, everything changed. “Our bookings per setter so far has almost tripled. And it has nothing to do with their skill… they’re just connecting with more people.” Inbound callbacks started happening too, which “led to a 20 to 30% reduction in overall ad spend, which is our biggest operating expense every month.”
One setter went from 15–16 sets per week to 42. “There wasn’t a day last week that they had under 35 conversations.”
• Connection Rate: 3% → 12%
• Bookings Per Setter: Up from 16 → 42/Week
• Daily Conversations: 7–12 → 35+
• Ad Spend: 20–30% Reduction
“If your connection rate is below five percent, just do it… especially if you’re like worried about all the integrations… WAVV makes it super easy… it’s not going to be much of a time suck for somebody that… isn’t good at that. You guys do a great job of… just tell[ing] us basically exactly what to do to set it up best.”
