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“If your connection rate is below five percent, just do it. The value for what you get… is pretty astounding.”
Built His Own System—But Needed a Power Dialer to Match
Marc Shu wasn’t new to building systems. With a background that spans launching CPG brands and co-founding Odyssey Elixir, he had a rare blend of operational savvy and technical range. After exiting several ventures, he turned his attention to life insurance—not as an agent, but as an efficiency-obsessed operator.
"If I was going to sell insurance, I wanted a badass system," Marc said. He built a customized CRM in GoHighLevel, but the dialer was a sticking point. Every agent seemed to use something different, and none of it worked cleanly together.
Fragmented Tech Stack Was Killing Efficiency
Marc’s early outreach relied on a mix of manual dials and standalone tools like Kixie and Close.io. The friction was relentless. "Nothing was centralized. I was manually dialing, jumping between tabs, and wasting hours," he explained. Even clients coming to him for CRM builds were stuck in the same mess.
What he needed was a native dialer that could integrate directly into his CRM—no switching, no syncing, no extra training.
"We were using other dialers, but they didn't talk to our CRM. I wanted everything in one place."
WAVV Made It Simple—And That Made It Scalable
Marc found WAVV while searching for a dialer that could play nice with GoHighLevel. "It was the only one that worked the way I needed it to," he said. Within days, WAVV became the dialer of choice not only for his agency but for every client he onboarded.
Setup was frictionless. "WAVV's support team was stellar. They got us live fast, and any issues were resolved same-day," Marc said.
"I was blown away by how smooth the onboarding was. No guessing, no bottlenecks."
Faster Calls, Smarter Conversations, Happier Clients
Since adding WAVV, Marc’s agency doubled outreach efficiency—and his clients felt it, too. The ability to switch from multi-line to one-to-one dialing let them tailor efforts to lead quality. Disposition-based automations sent leads into follow-up flows instantly. And thanks to the local presence and CRM-native interface, agents could focus on calls instead of clicks.
Instead of dialing, agents were connecting. Instead of syncing tools, they were closing deals.
Marc points to a few critical upgrades:
"I feel confident offering this to clients now," Marc said. "It just works."
Proof It Works: From Manual Mayhem to Predictable Performance
Marc’s agency saw measurable gains in both speed and satisfaction:
"WAVV let us chew through data faster without burning leads."
Call to Action
If you’re stuck in the dial-tab-juggle, it’s time to simplify. WAVV delivers a unified dialer experience that works with your CRM, speeds up outreach, and turns every call into a confident close.
