CallTools or WAVV: What's Best For Your GoHighLevel Agency?

August 21, 2023

Is CallTools right for your GoHighLevel business or is WAVV a better alternative? Your business relies on agents making lots of calls. With so many sales dialer systems on the market, how do you choose the optimal solution? Following the tried and true method of comparing features and reading online real estate dialer reviews can lead you to the best choice. Thankfully, we’ve done the work for you by taking a realistic look at how CallTools stacks up to WAVV.

Things to Consider for Sales Dialers

Outbound call agents drive your business growth. Arming them with great tools to reach as many prospects as possible accelerates that growth. The quality of your sales auto dialer directly impacts how many calls your agents can make, as well as the the quality of the connection on those calls. What good are calls without robust reporting? When assessing dialers, look at the quality of information the system provides. Call agents should have the capacity to track call history, easily transfer calls to sales staff, and not worry about dropped calls. Managers should be able to quickly assess call agents’ performance.

Overview of CallTools vs. WAVV


According to LinkedIn, CallTools have 28 employees and are located in Irvine, CA. Their specialties listed are: Call Center Software, Hosted Predictive Dialer, Inbound Call Center, Cloud-Based Software, Preview Dialing, and Business SMS.


WAVV is a CallTools alternative that provides seamless integrated voice capabilities for prospectors in a variety of industries, including real estate and insurance. WAVV combines an enterprise phone service with rock solid, intelligent CRM integrations and a multi-line dialer.

Focused on making prospectors more productive and successful, WAVV offers deep integrations into leading CRMs to ensure the highest possible sales output.

GoHighLevel Integration and Agent Speed

CallTools GoHighLevel Integration

In order to access CallTools in Go HighLevel, one needs to export the lead from their CRM and import leads into CallTools in order to start the prospecting session. With these additional steps, speed to lead is diminished.

WAVV Go HighLevel Integration

WAVV natively connects with Go HighLevel. Agents do not have to put in extra effort by referring to information in your own databases as well as what’s on WAVV.

With this full range of information, agents see a complete profile of the customer, including past contact attempts, voicemails or conversations had with other agents. The platform’s clean look and easy-to-navigate features mean agents can find and act on information quickly.

Agents can fully personalize conversations with the prospect on the other end of the line. Because of this integration, you can use HighLevel to create new lead. You can import lists from your internal system so the work done by others isn’t lost; it’s available for you to access and fully harness when contacting nurturing leads.

The integration of WAVV means agents don’t have to worry about technical mishaps while they are on the line with a client. Customers love it too. Paula B. raves in his review of the Power Dialer, “WAVV has been a game changer for our business!” and:

"As part of my business plan, I talk to 40 people every day. With the WAVV Power Dialer, I can do that in right around two hours. Before it would have taken me over four hours. In fact, the WAVV Power Dialer is calling over 100 numbers in that two-hour period. It’s absolutely essential to your efficiency and the best money you will ever spend."

Integration to Phone Service

CallTools Phone Integration

CallTools offers a broad application dialer, appropriate for any business that needs for a multi-line auto-dialing system for calling up to 10 lines at a time. It offers built-in phone service if you integrate with their CRM for an additional price.

WAVV Phone Integration

WAVV offers a single-line sales dialer with click-to-call, power-dialer and multi-line dialer solutions. This means you can tailor your prospecting to your needs. WAVV's dialer features are tailored towards real estate and insurance prospecting, including a voicemail drop function. WAVV is especially useful for those using GoHighLevel as a CRM.


CallTools Dialer Cost

CallTools pricing consists of a per user and licensing fees. There is no free trial available. Flexibility is limited with their pricing as each user starts out at $119.99/mo regardless of the amount of lines they use. Administrators Licensing fees include $50/mo. They also have a built in CRM where you can import leads directly which costs an additional $35/mo and a one time set up fee of $50-$250. Pricing may vary depending on the size of your team.

WAVV Pricing

WAVV gives customers simple, easy-to-understand pricing starting at $59 per month. WAVV does not lock users into contracts and offers a variety of options to fit your needs.  You also get a FREE 7 day trial to see if WAVV is right for you.

Affiliate Program in Go HighLevel

CallTools Affiliate Program

CallTools is not currently offering an affiliate program for selling their dialer in your software. As an agency owner, you won't get any reward for getting them more customers.

WAVV Affiliate Program

Once an agency owner has successfully onboarded 20 users onto the WAVV platform, they will become eligible to receive a proportionate share of each user's subscription fee, contributing to the agency owner's overall revenue stream. Click here to sign up as an affiliate!


It’s no secret that agents invest a substantial amount of money into a sales dialer. When that agent relies on its conversations as the primary way to finds and nurture leads, every detail is essential. From the technical aspects of running smoothly to the quality of information provided through the platform, it’s worth your while to closely analyze the respective benefits of any sales dialer.

CallTools and WAVV appeal to slightly different markets. CallTools focuses on call centers and offers specific features for that market. For real estate and insurance agents using HighLevel, WAVV offers a more robust solution.

WAVV’s platform, offers reliability, speed, and efficiency. Its seamlessly connection with Go HighLevel ensures call reps spend their time calling prospects vs. entering data. Finally, customers rave about WAVV’s positive impact on increasing their conversations.

Click here for a demo of WAVV.

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