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The State of Outbound Calling

Is the phone still the best way to sell?

We're asking agents, reps, and team leads how they call today, what gets in the way, and where outbound is headed. Take the 5-minute survey and get the full report free.

  • About 5 minutes
  • Free report for every respondent
Complete the survey for a chance to win an iPhone Duo~5 min
Start

What we're finding out

Outbound is changing fast. This report answers the questions every sales leader is asking right now.

01

Is the phone still king?

How calling stacks up against email, text, and social for booking meetings.

02

Are connect rates rising or falling?

Year-over-year trends, broken down by industry and team size.

03

How is AI changing the call?

Who's using AI for notes, coaching, dialing, and voice agents, and how reps feel about it.

04

What's working right now?

Real tactics from reps who are still getting people on the phone.

5 minutes · Get the full report · Enter to win an iPhone Duo

What you get for 5 minutes

Everyone who finishes gets the report before it goes public, so you can see how your team compares.

01

Benchmarks

Typical dial volume, connect rates, and talk time by industry and team size.

02

Where outbound is headed

Predictions on channels, AI, and call volume from the people doing the work.

03

What top teams do differently

Patterns from the teams with the highest connect rates, in plain language you can use right away.

5 minutes · Get the full report · Enter to win an iPhone Duo
Sample preview
WAVV Research · 2027 Report
The State of
Outbound Calling
Benchmarks, trends, and predictions from agents, reps, and team leads across real estate, insurance, solar, and more.
XX%
Phone
Email
Text / SMS
Other
wavv.com
02
Section 01
What's slowing down calls
Low connect rates
Spam-flagged numbers
Bad lead data
Manual dialing
CRM sync issues
XX%Average connect rate
XXCalls per rep, per day
"Respondent quote about what's working on the phone right now goes here."
03
Section 02

Questions

The short version. The official rules have the details.

Who is running this survey?

WAVV runs this research. WAVV makes calling software for sales teams, and we publish the results so every team can see the benchmarks, whether or not they use WAVV.

What happens to my answers?

Results are published as overall trends. If you write in answers, we may feature some of them in the report and related content, credited the way you choose in the survey. If you check the consent box, WAVV may contact you about the report and our products. Privacy Policy [link]

How does the giveaway work?

Everyone who finishes the survey by [end date] is entered once. Open to legal U.S. residents 18+. No purchase necessary. One winner is drawn on [draw date] and notified by email. Official Rules [link]

When will the report come out?

We expect to publish in [month 2027]. Everyone who finishes the survey gets it by email first.

5 minutes · Get the full report · Enter to win an iPhone Duo

This survey is sponsored and conducted by WAVV.Apple is not a participant in or sponsor of this promotion. iPhone is a trademark of Apple Inc.